Building a Mortgage Empire ft. Julie Yarbrough | Coffeez for Closers Ep. 10

Mar 15

Julie Yarbo, the number one female CEO in the mortgage space, recognized by the Woman of Vision awards and as a Hall of Fame inductee. Julie’s journey is one of resilience, leadership, and growth.

Entrepreneurial Journey

Julie’s entrepreneurial journey began around 2000. She founded her own mortgage brokerage and experienced rapid growth. Despite facing challenges during the 2007-2008 financial crisis, she rebuilt her success with integrity and perseverance.

Building Empire Home Loans

Julie co-founded Empire Home Loans with partners who shared her values. Their company is built on the principles of God, family, team, and money. Julie’s focus on shared values and intentional growth has been key to their success.

Transition from Retail to Wholesale

Julie transitioned from a successful retail position to starting her own brokerage, driven by the desire to create a company aligned with her vision. She recognized the cost efficiencies of the wholesale model and aimed to build a platform that prioritized people over profit.

Leadership and Culture

Julie’s leadership style is characterized by authenticity and vulnerability. She fosters a culture where team members support each other and prioritize personal and professional growth. Her intentional recruiting process ensures that Empire Home Loans attracts and retains individuals who share the company’s values.

Challenges and Resilience

Julie’s journey has been marked by significant challenges, including the financial crisis and personal setbacks. Her resilience and ability to learn from failures have shaped her into a successful leader. She emphasizes the importance of being replaceable, understanding the bottom line, and maintaining a strong work ethic.

Personal and Professional Goals

Julie’s personal goals include maintaining fitness in mind, body, and soul, and being present for her family, particularly her daughter. Her business goal is to grow Empire Home Loans to 250-300 value-based loan officers who are engaged and passionate about their work.

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