Less is More ft. Roger Moore | Coffee's for Closers with Joe Shalaby Ep. 16

Apr 26

Roger Moore is the founder and CEO of Loan Pronto, Title Pronto, Diamond Insurance Services, and co-founder of Red Dynamics. Roger has built an impressive portfolio of businesses and is known for his dynamic approach and relentless drive. His journey and insights offer valuable lessons for anyone in the business.

Roger Moore's Journey in the Mortgage Industry

Roger's journey in the mortgage industry began after college when he joined a large mortgage brokerage. Inspired by the success of his colleagues, he quickly made a name for himself in the industry. By 27, Roger had started his own mortgage company, driven by the belief that he could outperform his previous employers. His entrepreneurial spirit led to the creation of Loan Pronto, and later, Title Pronto and Diamond Insurance Services. His ability to diversify and create successful verticals within the mortgage industry is a testament to his strategic thinking and leadership.

Foundations of Business and Vertical Integration

Roger emphasizes the importance of vertical integration in the mortgage business. For him, title and insurance services are natural extensions of the mortgage process, enhancing client experience and creating additional revenue streams. His approach to vertical integration involves finding the right partners and ensuring that processes and procedures are in place to support growth. Roger's ability to identify and capitalize on these opportunities has been instrumental in the success of his ventures.

Embracing Innovation and Marketing

Roger has leveraged marketing, particularly radio advertising, to build brand equity and drive business growth. He believes in the power of consistent and intelligent messaging to create a strong market presence. Roger's willingness to invest heavily in marketing, even during challenging times, has helped Loan Pronto become a household name in several markets. His approach to marketing is bold and innovative, focusing on long-term brand equity rather than short-term gains.

The Role of Culture and Leadership

Roger places a high value on company culture and believes that it is a reflection of the owner. He has built Loan Pronto with a focus on hiring people he genuinely enjoys working with, creating a positive and cohesive work environment. Roger's leadership style is hands-on; he works alongside his team, takes on tasks that others might avoid, and leads by example. This servant leadership approach fosters loyalty and respect among his employees, contributing to the company's success.

Future Prospects for Loan Pronto

Looking ahead, Roger's goal is to become one of the top five brokers in the United States with a small, highly effective team. He aims to achieve this by continuing to focus on quality over quantity, maintaining a high level of production per loan officer, and fostering a company culture that attracts and retains top talent. Roger's vision is to build a company where employees are proud to work, and clients receive exceptional service.

Final Reflections

Roger Moore's journey offers unique insights into the mind of a forward-thinking leader. His path, marked by embracing opportunities and fostering innovation, serves as an inspiring model for success. Reflecting on Roger's experiences and relentless commitment to excellence provides valuable lessons for our own ventures. Success in the mortgage industry involves overcoming obstacles, seizing opportunities, and receiving crucial support from mentors and partners. Roger's story reminds us that achieving greatness is a continuous journey illuminated by the insights and experiences of those who dream and work towards their goals.

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